![]() ![]() Or get the Official Guide to InstaPy video course right awayĪ few months ago, I started a side project to learn Python and Selenium WebDriver at the same time. Think of it as reference material that your users might want to check back on or save for a future date.If you’re interested in staying up to date with the progress of InstaPy, feel free to SignUp for the Newsletter here! Images that are educational, information-heavy or almost infographic in style are likely to be saved as people want to “save it for later,” so they can process that information in their own time. While good quality photography will always do well on Instagram, if you want to boost your Instagram saves, you might need to mix things up. Get More Instagram Saves Tip #1: Create Infographic-style Images So if you want to see what your audience is really engaged with, it’s time to start tracking Instagram saves as a performance metric. While a simple like is a way for a user to tell a brand they’ve seen and enjoyed their post, a save is an indicator that this is of value to them and that they want to come back to this content at a later date. ![]() Often called “true engagement”, the calculation includes not just likes and comments but also the number of times your post is saved.Īnd for influencers, a collaboration project with a brand could be measured in this way too. If likes can’t be seen by anyone except the account holder, the focus is more on overall engagement, including the number of comments and saves a post gets.Īnd to help measure this overall engagement, a lot of businesses have started to track saves as part of their Instagram engagement rate calculation. With this shift in mind, the number of likes a post gets is becoming less valuable to brands when it comes to tracking how successful a post is. We’re currently running a test that hides the total number of likes and video views for some people in the following countries: ✅ Australia ✅ Brazil ✅ Canada ✅ Ireland ✅ Italy ✅ Japan ✅ New Zealand /2OdzpIUBka- Instagram July 17, 2019 Instagram saves are a strong indicator that your content resonates with your audience - they find it valuable enough to save if for later.Īnd although saves are not listed as a key engagement indicator for the Instagram algorithm at the moment, it could be worthwhile to optimize your content for them - especially as Instagram trials hiding likes in more countries. It’s like creating a personalized library of your favorite Instagram posts. ![]()
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